What Is Video Marketing?

Internet Marketing is growing in popularity amongst small business owners who no longer want to spend large amounts of money and time on print, radio, and television advertising. Video marketing is a particularly beneficial alternative because it does not require renting advertising space or air time, and each video can be created relatively simply on a small budget.

While video marketing is not yet widely used by local businesses, in the future this is likely to change. YouTube, Vimeo and other video-sharing websites create a huge market place which can now be used to target a local audience.

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Video marketing is an ideal method to quickly explain your products, services, or brand to your customers. By creating and distributing videos across a range of different news and media-sharing websites you can bring detailed information to a large audience in a fun and entertaining way.

Although video technology has been available for a long time, the ability to share and watch video on pcs, laptops and smartphones has given the media format more advertising potential. YouTube alone gets 5 billion views every day, and there are thousands of other video-sharing websites to choose from.

What Is Video Marketing?