5 TWITTER MARKETING TIPS

Twitter is one of the most personal ways to target potential customers and spread your message. While some companies languish with only a few hundred followers, others gain a huge following because of how they run their twitter marketing campaigns. They ultimately find that twitter has helped them achieve substantial success in their industry.

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But twitter marketing isn’t easy – certainly not as easy as many social media experts will have you believe. Not every company that uses twitter is going to achieve instant success. So here are 5 twitter marketing tips that you can use to help you succeed and potentially help you business thrive:

1. 
   Tweet Regularly – You should have someone in charge of your twitter account that is ready and able to make updates. These days, your followers follow thousands of other people at once, and your presence is often lost in a sea of other tweets being made every second. Only if you’re able to regularly update your twitter account will it have any chance of being noticed, so don’t start a twitter campaign unless you plan on committing to it.


2. 
   Be Interesting – Don’t even bother with a twitter account if the best you can do is describe your lunch or the magazine you read on your latest flight. “I’m tired” is not an exciting tweet by anyones standards, and if your presence is too boring you’ll either lose your followers or develop a negative image of your brand. You want to be interesting, so people associate your account with excitement.


3. 
   Market Your Twitter – For some reason many people join twitter and expect the followers to come rolling in. But there are thousands of businesses already on twitter and millions of people that use it regularly, and no one is going to follow you simply because you are (or think you are) an interesting person/business. You have to go one step further and market your twitter account – on your website, your blog, your other social media accounts and more.


4. 
   Have Special Offers/Insider Info – Depending on your type of business, you should consider having special offers exclusive to your twitter followers or inside information that isn’t available elsewhere. This will give people a reason to follow you, hoping to find out more about what you have to say or offer. Special offers can also be a great way to create a buzz about your business.


5. 
   Listen and Respond – Finally, you’re going to have people communicating with you on your twitter account. The best way to make sure you develop a positive image is by tweeting back to them, and engaging in conversations. This creates loyalty with potential customers and shows that your twitter account isn’t just for marketing.

Succeeding with twitter isn’t as easy as people claim it is. Thousands of companies launch new twitter campaigns everyday and they crash and burn. If you really want to have a successful twitter account, you need to make sure you follow these 5 twitter marketing tips and run your twitter the right way!

5 Twitter Marketing Tips